Kiwi Scouts
Brand Identity
Kiwi Scouts is a fictional New Zealand company that arranges various events from photography expeditions to skill-building workshops. They provide tours through the North and South islands as the group members learn new photography skills and create lifetime friends.
We were challenged with creating a coherent visual identity that cultivates community, and gives Kiwi Scouts a strong online presence.
The Deliverables include:
• Logo
• App UI
• Magazine Spread
The Kiwi is the national bird of New Zealand, and also the adopted nickname for New Zealanders. For this logo, we found that combining the beloved Kiwi with the shape of a camera’s shutter is effective in communicating a friendliness that Kiwi Scouts hope to achieve in their rebrand.
