Growth Reading Center
Brand Identity & Web Design/Development
Good Fruit was contacted by a dyslexia specific virtual tutoring company that was in serious need of a brand refresh.
As Growth Reading Center was working to develop a new logo and brand style guide that better communicated the quality of their services, they came to us looking for help. They had a very generic logo with no branding and an outdated website.
We started by creating a new logo that better communicated who Growth Reading Center is and what services they provided.
We used the new logo as a launch point for designing a brand style guide to use going forward when designing marketing materials like flyers or social media graphics.
This helped us create consistent collateral across all channels – from print ads to their website – which ultimately improved overall customer perception of the company.